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Versature

A new social presence for a furniture brand

Versature makes beautiful furniture but its social channels didn’t reflect it. We rebuilt its Instagram presence, produced reels and ads, and drove that attention to a new website.

Project snapshot

Client
Versature
Industry
Home & furniture
Services
Social Media Management , Paid Advertising , Website Development
Scope
Content strategy, feed design, reels & stories, social ads, website

The challenge

An inconsistent feed that wasn’t turning followers into shop visits.

Our approach

  1. 01

    A content plan built around unique, product-led posts

  2. 02

    Reels and stories to grow reach and engagement

  3. 03

    A new, recognisable feed design across Instagram

  4. 04

    Social ad campaigns driving traffic to a newly built website

The work

  • The redesigned Instagram feed
    The redesigned Instagram feed
  • Social media ad creatives
    Social media ad creatives
  • Results, from Instagram and Meta analytics
    Results, from Instagram and Meta analytics

Deliverables

  • Content plan
  • Feed redesign
  • Reels & stories
  • Social ad creatives
  • New website

The outcome

A consistent, recognisable feed and campaigns that sent more people to the website.

Audience engagement
+30%
Followers
+20%
Website traffic
+25%

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Have a similar project? Let’s talk.

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